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Delivering high quality services is a prerequisite for achieving customer satisfaction and only through customer satisfaction can any organization gain customer retention. The researcher has tried to analyze the perception of the customers in the study area towards quality of banking services. In order to study the perception of customers towards the service quality of canara bank in sivakasi, 200 customers of canara bank surveyed. The sample was selected on the basis of convenient sampling method. It is found that age, marital status and income of the respondents determine the preference of various deposit schemes. It is also found that sex, occupation and educational qualification do not influence over the preference of various deposit schemes. Banks are an important social organization rendering various financial services to its customers. Realising the importance of customer service in banks, recommendations are made by various committees to improve the service quality of Banks.

PERCEPTION OF CUSTOMERS TOWARDS SERVICE QUALITY OF CANARA BANK TOWARDS DEPOSIT SCHEMES