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Copyright: © 2020 The Authors. Published by Archetype Health Pty Ltd.. This is an open access article under the CC BY-NC-ND 4.0 license. SUMMARY In health care, lifestyle change can only happen through behaviour change. Improvements in patient outcomes may be achieved by deploying inexpensive, brief interventions within and between consultations. These types of innovations, however, do not always generate the desired change. We used BJ Fogg’s behaviour change model and Lawson and Flocke’s teachable moment concept to assess 12 simple innovations where the trigger, ability, and motivation could be identified in the study design and to determine whether these innovations proved effective for achieving behaviour change. We propose that the factors identified in Fogg’s model are important considerations for developing efficient and effective tools for promoting behaviour change.

Why don’t promising innovations always change healthcare behaviours?