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This research is quantitative research. This study aims to find out the factors that most influence the choice of students in choosing Muslim Nusantara Al-Washliyah University. The location of this study was conducted at Muslim Nusantara Al-Washliyah University conducted in August 2019 to December 2019. The results of this study produced six factors that influenced the choice of students in choosing Muslim Nusantara Al-Washliyah University, the most influencing factor or the first factor is the completeness factor of facilities and tuition fees, the second factor is the image of the campus, students activities, and scholarships, the third factor is academic factors and costs, fourth is the factor of study programs and future careers, the fifth factor is the internship and academic factors, the sixth factor of the alliance. This study is only able to analyze the existing factors of 63.134%, the remaining 36.866% are factors that have not been studied in this study, this study produced six factors that influence the first and main factors are the completeness of facilities and tuition fees.

Factors affecting on rational choice of students in Muslim Nusantara Al-Washliyah University