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This study aims to analyze the use of language Anis Baswedan in the DKI Jakarta Pilkada debate. Data was collected from the DKI Jakarta Election Debate held by KPU and private TV stations. Data were analyzed using the van Dijk model of critical discourse analysis approach. The findings of this study indicate that through the use of language features, Anis Baswedan channeled the influence of power. These linguistic features are, (1) the use of active sentences; (2) the use of my pronouns, us, and us; (3) the use of lexicons of nature and ideology; and (4) Use of metaphors. The ideology contained in the debate text Anies Baswedan is the ideology of the Pancasila. In general, the leadership values contained in the debate text of Anies Baswedan in the DKI Jakarta Regional Head General Election are democratic leadership consisting of several aspects, namely: (1) social justice; (2) national ideals; (3) a balance between rights and obligations; (4) equation; (5) family and national unity; (6) deliberation; and (7) freedom of responsibility. Keyword: Political strategy, Debate, Critical discourse analysis

asia-pacific journal of advanced research in music, art, culture and literature/asia-pacific journal of advanced research in music, art, culture and literature

Political Strategy for Using Language Anis Baswedan in the 2017 DKI Jakarta Regional Election Debate