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Public Transport (PT) is commonly recognized as a valid transport policy to reduce car and motorcycle users in many developing countries. In emerging countries such as Indonesia, a city like Banda Aceh has not been away from the influences of impecunious public transportation services such as insufficient quality of services. The need for public transport reforms in achieving efficiency and sufficiency is under consideration by the Government as a way to mitigate severe private mode dependency. Therefore, Stated Preference (SP) survey was conducted in Banda Aceh, Indonesia, where the so-called bus reform policy Trans Koetaradja runs under trial as a case study. This investigation evaluated Banda Aceh citizens’ intentions to Trans Koetaradja bus reform policy in terms of the public approval.

Analysis on Public’s Response Toward Bus Reform Policy in Indonesia Considering Latent Variables