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Owing to the existence of domestic shoes product design and other technical issues for comfort, this paper raises the feasibility study on children foot measured consumer individuals on the basis of customized products produced. Children customized design shoes will enrich the level of product consumption structure, make up for gaps in the devel- opment of the domestic custom shoes, increase the competitiveness of domestic child's shoes and has a positive meaning to explore the formation of independent product of high and mid grad child's shoes. Today China is ushering in "only child" special popula- tion age, and parents' requirement about child's physical quality of life rises to an unprecedented height. Consumer demand has not been met both in product design personal- ized shoes or production technology for the existing height. In the tens of billions of annual sales, the most popular brand shoes and more high-end products are from abroad, while domestic casual brand products accounted for more than 70% of total sales. Based on the effective measurement of child's shoes custom design feasibility studies (1, 2), it is a new direction to deal with the problem to the existence of domestic shoes product design and other technical issues for comfort. Referring to adult shoes customized production model (3, 4), people can seek a new direction in the devel- opment of high and mid-grade shoes brand. 2. THE CURRENT SITUATION OF DOMESTIC CHILD'S SHOES PRODUCTS Domestic shoes market is developing rapidly in recent years, but the product design in the foot data and appearance shape shows little attention to child's individual differences and the design has many hidden dangers on child's foot health. The result from footwear R & D institutions that sample part of child's shoes products show more than 43% of child's shoes have problem in pattern, material, design, etc. and consumer satisfaction sampling rate is lower than 59%. The existing domestic brand child's shoes are also in a batch production, although the need for large-scale produc- tion mode is more suitable for the national conditions of de- veloping countries, the quantitative production cannot pay careful attention to specific differences in consumer individ- ual foot type data, and data processing concept will bring child's individual deviations in comfort. The fuzzy data, sim- plify processing of child's shoes, to a certain extent, also hinder the optimal comfort for the individual and can not guarantee the healthy growth of child's feet physiology. This phenomenon is a great blind spot to the consumer groups who have economic foundation for the pursuit of high stan- dards of aesthetics and comfort in shoes. Therefore, it be- comes a new opportunity for the development of child's shoes to find a way to focus on child's consumption of the individual's own foot physiological data and find the closest model to the data and create the most comfortable shoes.

Effective Measurement of Child’s Shoes Customized Design Based on Feasibility Study