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Beginning from a preliminary explanation in Part 1 (Logeion, v.1, n.2) about the transitional zone between system and world of life, this paper discusses the enrichment of the production of informational knowledge, focusing on the crucial role of normative professionalization and organizational cultures in Humanistic Information Studies. The concept of normative professionalization, initially constructed from Habermas analysis of  ‘system’ and ‘world of life’, and Foucault’s analysis of ‘truth’ and power in the social sciences, was enriched by the dialog with Freidson about "good works", Ricoeur's ethical perspective, the ethics of craftsmanship developed by Sennett, and Schon's analysis of professional reflexivity. Today it is possible to view the initially referred to transitional zone as a dynamic place where contemporary organizational theory and normative professionalization may open perspectives to wider moral values. Great conceptual efforts are needed. But the greatest challenge lies in the normative aspects which require new forms of cooperation based on radical equality between academic researchers and professionals working in organizations to connect the different forms of knowledge on the basis of equality, and characteristics established on the practice-based character of normative professionalization. ESTUDOS HUMANISTICOS DA INFORMACAO: UMA PROPOSTA. PARTE 2: A PROFISSIONALIZACAO NORMATIVA Resumo Partindo do entendimento de uma zona de transicao entre sistema e mundo da vida, apresentado na Parte 1 (Logeion, v.1, n.2), este texto discute o enriquecimento da producao de conhecimento informacional, enfocando o papel crucial da profissionalizacao normativa e das culturas organizacionais nos Estudos Humanisticos da Informacao. O conceito de profissionalizacao normativa, inicialmente construido a partir da analise de 'sistema' e 'mundo da vida' de Habermas e da analise de Foucault sobre a relacao entre verdade e poder nas ciencias sociais, foi enriquecido pelo dialogo com Freidson sobre o "bom trabalho", a perspectiva etica de Ricoeur, a etica do artesanato desenvolvida por Sennett, e a analise da reflexividade profissional de Schon. Hoje podemos ver referida zona de transicao inicial como um lugar dinâmico, onde a teoria organizacional contemporânea e a profissionalizacao normativa podem abrir a perspectiva de valores morais mais amplos. Sao ainda necessarios grandes esforcos conceituais. O maior desafio reside no lado normativo, que pede novas formas de cooperacao com base na igualdade radical entre pesquisadores academicos e profissionais que trabalham em organizacoes, para conectar as diferentes formas de conhecimento sobre uma base da igualdade e nas caracteristicas, situadas e baseadas na pratica, da profissionalizacao normativa.

HUMANISTIC INFORMATION STUDIES: A PROPOSAL. PART 2: NORMATIVE PROFESSIONALIZATION