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This article analyzes social relations among the most influential people in the contemporary art field. It tests the hypothesis of whether commercial connections can be an index of the relations of influence and legitimacy in the visual art world and whether these relations affect the cultural capital they possess and the position they occupy in the field. The Power 100 ranking – a guide to the most influential figures in contemporary art – and the commercial relations among the people listed were used to design six ego networks. Data regarding the social connections was collected from the Artsy online platform. The article identifies the mechanisms of social legitimation and artistic influence, as well as the cultural and social implications of social networks in the contemporary artistic field, now perceived in digital environments. A ESTRUTURA DO CAPITAL SOCIAL NO CAMPO ARTISTICO CONTEMPORÂNEO: AS LOGICAS DE LEGITIMACAO E PRESTIGIO NAS REDES EGO DA POWER 100  Resumo Este artigo analisa as relacoes sociais entre as pessoas mais influentes no campo da arte contemporânea. Ele testa a hipotese de as ligacoes comerciais poderem ser um indice das relacoes de influencia e legitimidade no mundo das artes visuais, e se essas relacoes afetam o capital cultural que essas pessoas possuem e a posicao que ocupam no campo. O ranking Power 100 – um guia das figuras mais influentes na arte contemporânea – e as relacoes comerciais entre as pessoas listadas foram usados para criar seis redes ego. Dados relativos as conexoes sociais foram coletados na plataforma on-line Artsy. O artigo identifica os mecanismos de legitimacao social e influencia artistica, bem como as implicacoes culturais e sociais das redes sociais no campo artistico contemporâneo, agora percebidos em ambientes digitais.

THE SOCIAL CAPITAL STRUCTURE IN THE CONTEMPORARY FINE ARTS FIELD: THE LEGITIMATION AND PRESTIGE LOGICS IN THE POWER 100 EGO NETWORKS