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Dairy production is one of the main sources of income for Santa Catarina family farms, and has growth potential for the coming years. On the other hand, for the sector to grow and develop, some industry barriers need to be overcome. Based on the barriers exposed by Bonamigo; Ferenhof and Forcellini (2016) in their literature review article, we aim to empirically confirm this scenario in a case study with a dairy family farm. From the data collected in the case study, we performed a content analysis, which served as a basis for reflection and discussion of the barriers in the dairy sector. Fourteen context units were found, which empirically confirmed the presence of those barriers. We also identify some advantages that the studied dairy production unit obtained by overcoming these barriers, such as economic gains, quality improvement, and competitive advantages.

DAIRY ECOSYSTEM BARRIERS EXPOSED - A CASE STUDY IN A FAMILY PRODUCTION UNIT AT WESTERN SANTA CATARINA, BRAZIL