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EnglishTransformative Consumer Research -TCR is a movement or research approach aimed at improving the well-being of vulnerable consumers. The purpose of this article is to add a Social Technology called Non-Violent Communication (CNV) in the transformational research agenda, since there are no national and international articles that have proposed this articulation. In theoretical terms, we elected a vulnerable public, whether consumers in situations of food insecurity, to articulate the concepts of Conventional and Social Technology, CNV and TCR. Methodologically, a literature review of the narrative type of national and international works was developed, having as product a theoretical essay. As the main results and conclusions, what is gained by allying the CNV with the TCR is that the consumer participating in the research, when acquiring the consciousness of self and the other, is willing to transform, directing their own thinking to their unmet needs , being the role of the researcher, to be only a mediator to help the other to face the transformations related to food insecurity. portuguesA Transformative Consumer Research –TCR e um movimento ou abordagem de pesquisa que visa melhorar o bem-estar de consumidores vulneraveis. O objetivo nesse artigo e adicionar na agenda das pesquisas transformativas uma Tecnologia Social intitulada Comunicacao Nao-Violenta -CNV, visto que nao existem artigos nacionais e internacionais que tenham proposto essa articulacao. Em termos teoricos, elegemos um publico vulneravel, quer seja, os consumidores em situacao de inseguranca alimentar, para articular os conceitos de Tecnologia Convencional e Social, CNV e TCR. Metodologicamente, se desenvolveu uma revisao de literatura do tipo narrativa, de trabalhos nacionais e internacionais, tendo como produto um ensaio teorico. Como principais resultados e conclusoes, o que se ganha ao aliar a CNV com a TCR e que o consumidor participante da pesquisa, ao adquirir a consciencia de si e do outro, disponha a transformar-se, direcionando seu proprio pensamento as suas necessidades nao atendidas,sendo o papel do pesquisador, ser apenas um mediador para ajudar o outro a encarar as transformacoes relacionadas a inseguranca alimentar.

Articulando a Transformative Consumer Research e a Comunicação Não-Violenta em Situações de Insegurança Alimentar em Grupos Vulneráveis