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In this article we analyze the ways in which the adoption of the retroflex /R/ by Ana Maria Braga, the host of the Brazilian female TV program Mais Voce , can have a euphoric value, whereas the glottal, velar or flap /R/ would have a dysphoric value. In a second situation, the glottal, velar or flap /R/ will have a euphoric value, while the retroflex would have a dysphoric value. Such basic semantic categories are related to the fundamental level of the meaning generative process, described by the French semiotic theory.   Keywords: French semiotics; expression plan; fundamental level, euphoria/dysphoria, retroflex /R/, Mais Voce .

Euforia e disforia do /R/ retroflexo da apresentadora Ana Maria Braga