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espanolEl presente articulo presenta parte de los resultados del proyecto de investigacion “Estrategias para el incremento de la competitividad mediante la conformacion del Cluster de Turismo de Salud en el Area Metropolitana de Bucaramanga -AMB”, requisito para optar al titulo de Magister en Desarrollo Empresarial de la Facultad de Ciencias Empresariales de la Universidad del Magdalena. El objetivo del presente escrito consiste en evidenciar los avances de la conformacion autonoma del cluster de turismo de salud en Colombia, evaluando metodologica y rigurosamente las perspectivas del mercado de turismo en salud a partir de revision bibliografica en ingles y espanol de caracter institucional publico, privado y cientifico por iniciativa empresarial, y de estudios realizados en regiones de Colombia y a nivel mundial, que han implementado este renglon como opcion de desarrollo mediante el aprovechamiento de ventajas competitivas circundantes. Entre los resultados obtenidos se muestran con precision los angulos o dimensiones de este fenomeno en el contexto economico y social; ademas, se destacan los patrones de turismo y, a partir de estos, las razones por las cuales se viene avanzando en la conformacion de los diferentes clusteres a nivel nacional, permitiendo apreciaciones profundas en el tema a partir de la vision multisectorial de interes. EnglishThis article presents part of the results of the research project “Strategies for Increasing Competitiveness through the Conformation of the Health Tourism Cluster in the Metropolitan Area of ​​Bucaramanga -AMB”, required to qualify for the Master's degree in Business Development of the Faculty of Business Sciences of Universidad del Magdalena. The objective of this paper is to demonstrate the progress of the autonomous conformation of the health tourism cluster in Colombia. In this regard, we assess, in a methodological and rigorous way, the prospects of the health tourism market, from bibliographic review in English and Spanish –of a public, private and scientific institutional nature– by business initiative, as well as from studies carried out in regions of Colombia and worldwide, that have implemented this line as a development option by exploiting surrounding competitive advantages. Among the obtained results, the angles or dimensions of this phenomenon, in the economic and social context, become clear. In addition, the tourism patterns are highlighted, as well as the reasons why progress has been made in the conformation of the different clusters at a national level. This allowed deep insights into the issue, based on the interest multisectoral vision.

Clúster de turismo de salud en Colombia: referentes para la competitividad