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Reverse processes in the public socio-cultural life of modern Russia are associated with the revival of a number of contradictory past values: the Soviet society ideals (the social experiment of building socialism ended twenty years ago, and before that it lasted more than 70 years); religious Orthodox revival (focused on the values of pre-revolutionary Russia before 1917); the development of traditional folk culture (transferring the value horizon into pre-Christian Slavic culture). The purpose of the article is to show how historical memory “lives” in the collective consciousness of modern Russians, how the archaization processes of historical memory and memorial practices are implemented at various social levels – from individual families (family memory), lower social cells (the level of municipalities, local clubs, schools), to federal school textbooks and national holidays. And turning to the analysis of Russian reality through the approaches of “memory studies” can have serious heuristic potential.

Research Approaches «Memory Studies» In the Study of Reverse Socio-Cultural Processes in Modern Russian Society