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Even though technological development is rapidly increasing in supply chains, logistics performance in any kind of organizations remains strongly related to a set of human-based skills and competencies. The aim of this article is to expose the design process and implementation of a web platform to develop collective intelligence in logistics for Latin American SMEs. Based on the case study method, it exposes the structure and processes used when programming the web-based platform to develop collective intelligence in logistics. This article presents conclusions that expand the panorama to develop this type de tools in Latin America. Indeed, since the region lacks a satisfactory critical mass of “world class” logistic skills, the IT platforms can play an interesting role for developing a “spot market” of collective intelligence in logistics. This is a first step to improve the value of logistics knowledge in the region, but also to stimulate the movement of logistics knowledge flux beyond the companies’ bounds. Similarly, potential future research lines are presented.

Web platform to develop collective intelligence in logistics for Latin American SMEs: the case of SmartLogistiX3.com