Open AccessDo Ambassadors Need a Relationship with the Brand or Product? The Study based on the Opinion of a Focus Group
Author(s) -
Bendegúz Richárd Nyikos
Publication year - 2020
Publication title -
gazdaság és társadalom
Language(s) - English
Resource type - Journals
ISSN - 0865-7823
DOI - 10.21637/gt.2020.3-4.03
Subject(s) - cognitive dissonance , product (mathematics) , order (exchange) , marketing , advertising , value (mathematics) , affect (linguistics) , cognition , process (computing) , psychology , opinion leadership , business , decision making , focus (optics) , social psychology , purchasing , public relations , computer science , political science , mathematics , neuroscience , physics , optics , machine learning , finance , communication , geometry , operating system
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom