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This  study  focuses  on  identifying  factors  responsible  for  joining  Multi-Level  Marketing (MLM) business by the networkers and analysis of satisfaction level of networkers with respect to the mode of association with MLM business. A quantitative methodology with a survey technique was used on 305 selected networkers   who   operate   their   MLM   business   from   Kanpur   city.   Factors   responsible for encouraging people to join the MLM business as a networker are  explored  by  the  factor  analytical  approach.  An  independent  T-test  was  employed to test the proposed hypothesis. This study found that earn income for meeting expenses, source of residual income, low investment and low risk, more  leisure  time,  personality  development,  better  lifestyle,  enhance  social  interaction, and helping others are the key factors that motivate the networkers to  join  MLM  business.  Moreover,  the  networkers  involved  in  MLM  business  through any mode of the association are equally satisfied with this business

Factors Responsible for Joining MLM Business and Relation of Mode of Association with Networker’s Satisfaction