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Communication scholars have increasingly focused on communication’s role in crises times as they discovered its importance in reducing uncertainty about the causes of the crisis, its consequences and protecting its reputation. Also, they emphasized on “the importance of explaining provided information about the crisis, finding its roots and presenting opinions of decision makers toward the crisis” (Sayed, 2000: 43). Many researchers argued that crisis communication should extend to include dialogue between the organization and its publics prior to and after the crisis (Jin, Pang & Cameron, 2010: 428).

Crisis Response Strategies of political parties in the Egyptian Social Media- the Constitutional Declaration as a Case Study