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No doubt that the digital revolution is widely changing the world, the computer applications have made digital technology as an essential part of our life. The architects and planners invest these technologies to develop the architectural design process. Recently, Interactive Media Facades (IMF)(Marshall, 2011 #29) become signs in the city spaces. IMF considers an efficient tool that has electronic surfaces interacting with surrounding users and depends on techniques range from LED surfaces or projection displays to interactive materials with visual properties. Thus, it is important to present the design strategy of interactive facades. The structure of the present paper is divided into: a) introduces IMF, their perception and physical properties; b) presents various types of interaction with IMF; c) explores the interaction design phases; d) analyzes IMF examples by using space explorer model; and finally e) presents a holistic strategy for design IMF that will contribute for enhancing the design process with new approaches in the digital era.

Interactive-Based Approach for Designing Facades in Digital Era