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Purpose– In today's highly competitive hospitality environment, an inviting spa can create a truly memorable guest experience. ―Spa‖ is an acronym for salus per aqua, or health through water. More than any other hotel service or amenities, Spas provide the personal, intimate and comforting experience sought by today‘s consumers and helping resorts and hotels need to stay competitive. Spas that deliver on the guest experience and exceed clients‘ expectations take into account not only what their clients are looking for, but what they may not have considered, as well. Design/methodology/approach–Using a deductive approach, case study data was collected from five hotels, located at the Red Sea, via semi structured questionnaire to top line management and SPA managers. Research Results and Recommendations – The research focused on a sample of the Five Star chain hotel's in Red Sea in Egypt that running SPA club. Keywords–SPA services, Market segmentation, Red Sea resorts, Therapeutic tourism, Customer attractions, SPA management.

journal of association of arab universities for tourism and hospitality (jaauth) /journal of association of arab universities for tourism and hospitality (jaauth)

Improving Spa Services to a Better Customers' Attraction (A Case Study on Red Sea Resorts)