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This study aims at presenting the model and practices needed to build a new entrepreneurial Tourism Higher Education Institutions culture to improve the process of innovation in the tourism industry depending on the new and highly recognized model of sustainable innovation the Quadruple Helix Innovation Model which based on four pillars, Academia, Government, Industry, and local community. The study also aims to explore the level of integration of the faculty of tourism and hotels Alexandria University in tourism industry innovation and determine the external and internal factors influencing the integration. Data was collected through a questionnaire presented to all the current staff members of the faculty of tourism and hotels Alexandria University in the three departments (tourism, hotels and guidance). Results reveal that the overall practices of the faculty of tourism and hotels Alexandria University in industry innovation, according to the four areas of practices; Leadership, teaching, research and community services; are weak. The weakest practices are leading fundraising and sponsorship initiatives to support the industry, establishing joint Facultyindustry advisory boards. The overall factors supporting the faculty of tourism and hotels Alexandria university integration in the tourism industry are described as weak. The weakest factor is the virtual and physical infrastructure of the faculty that does not provide an innovation stimulating environment. The study ends with recommendation for the faculty of tourism and hotels in Alexandria university best integration in the tourism industry innovation and for future researches.

journal of association of arab universities for tourism and hospitality (jaauth) /journal of association of arab universities for tourism and hospitality (jaauth)

Tourism Higher Education Institutions Integration in the Tourism Industry Innovation: A Quadruple Helix Approach : The Case of the Faculty of Tourism and Hotels, Alexandria University