English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

With growing insight into sustainability issue, the tourists' pro-environmental behavior in cultural heritage sites became a vital topic to discuss. Until now, visitors’ environmental behavior at heritage sites has not been sufficiently examined. It has been assumed that individuals with higher levels of attachment to a particular place were more likely to protect this place. Therefore, the current research aims at examining the influence of place attachment on pro-environmental behavior of tourists at the district of Old Cairo. This study considered place attachment as a multidimensional construct including place dependence, place identity, place affect and place social bonding. A structured questionnaire has been used to collect the primary data from a sample of 400 local and foreign visitors at Old Cairo. The findings indicated that place attachment was positively correlated with the pro-environmental behavior of visitors. Practical findings proved also a positive and significant effect of all place attachment sub constructs on proenvironmental behavior at Old Cairo. Finally, this research concludes by discussing managerial implications, along with suggestions for future research.

Enhancing Pro Environmental Behavior at Heritage Sites: The Effect of Place Attachment