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Graphic designers are generally invisible as the authors of their own work. A deliberate effort must be made in order for them to be seen and acknowledged. The collaborative nature of design, associations with clients, and the involvement of production teams further hinders an individual graphic designer’s visible authorship. However, gender also has a major influence on the invisibility of women in the history of this industry. Historically, the most celebrated practising graphic designers in Australia have been men, as evidenced by their overwhelming presence in books and on Hall of Fame platforms. My research has explored and addressed the key processes that cause this gendered inequity, including the representation and understanding of the name ‘graphic design’, the biases in historical narratives, and the disparate understandings of ‘success’ and ‘significant contributions’.

Processes that cause invisibility for women in Australian graphic design.