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Temporary physical spaces are increasingly used as catalyst to engage consumers and users in co-design activities. Whilst there are published insights into the design and facilitation of these spaces, a systematic view on their research opportunities and design requirements is still missing. This paper takes a first exploration into the employment of physical pop-up shops for user and stakeholder engagement. It analyses theory from marketing and human geography from a design research perspective to formulate design requirements for pop-up shops with the goal of engagement and co-design. It also proposes to categorize pop-up shop research as experience prototyping for the near future, thus firmly placing it into the framework of the design research landscape. To illustrate this proposition, it uses data from three cases of an iterative pop-up shop research project. Finally, it discusses conclusions about the requirements and opportunities for co-design in pop-up shop research.

Exploring the Pop-up Shop for Co-design Research