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The purpose of this study is to find out how the marketing strategy and marketing services and how its implementation in marketing education services MI, MTS, MA in Pondok Pesantren Darul Falah Bangsri Jepara. This research approach is qualitative with analytic descriptive type. The results of this study found that: The leadership of Darul Falah boarding school (boarding school Amtsilati) perform three strategies. first; analyzing the real needs of santri as potential service users in the form of products / books that are really needed. They find it difficult to understand the yellow book. second: compose a book khulasah (summary) Alfiyah which then called Amtsilati. The number of ba'it (Nazam) is 184, which is the "core" of 1000 ba'it Alfiyah book, Third: using amtsitai as branding in permitting Islamic educational institutions with the advantage of easy to understand the science of nahwu and sharaf in a short time.AbstrakTujuan Penelitian ini untuk mengetahui, bagaimana strategi dan teknik pemasaran jasa pendidikan dan bagaimana implementasinya dalam pemasaran jasa pendidikan  MI, MTS, MA di Pondok Pesantren Darul Falah Bangsri Jepara. Pendekatan penelitian ini kualitatif dengan jenis deskriptif analitik. Hasil penelitian ini menemukan bahwa: Pimpinan pondok pesantren Darul Falah ( pondok pesantren Amtsilati) melakukan tiga strategi.  pertama ; menganalisis kebutuhan riil santri sebagai calon pengguna jasa berupa produk /kitab yang benar-benar dibutuhkan. Mereka mengalami kesulitan untuk memahami kitab kuning. kedua : menyusun buku khulasah (ringkasan) Alfiyah yang kemudian disebut Amtsilati. Jumlah ba'it (Nazam) nya 184, yang merupakan “inti” dari 1000 ba'it kitab Alfiyah,  Ketiga : menggunakan  amtsitai sebagai branding dalam memperkenakan lembaga pendidikan Islam dengan keunggulan berupa mudah memahami ilmu nahwu dan sharaf dalam waktu yang singkat. 

Analisis Manajemen Pemasaran Jasa Lembaga Pendidikan Islam : Pondok Pesantren Amtsilati Darul Falah Bangsri Jepara