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This article discusses the dynamic adaptation of the goals of competition law in the European Union. After an introduction, it develops an analytic framework in form of a morphological table with different goals, their theoretical underpinnings and the rule-source for them. Then, the case practice of the EU is reviewed using this morphological table. In the case law, as well as in the communications of the European Commission, a variety of goals come to light. Also, it does not seem that any goal trumps the others. Rather, the goals of competition law in the EU are adapted pragmatically on a case-by-case basis. This article concludes by saying that this finding is not a surprise but the very practice might be problematic. Too much pragmatism might lead to arbitrariness.

From Deontology to Pragmatism: Dynamicity in the Pursuit of Goals of Competition Law in the EU