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Non-communicable chronic diseases (CDN) are today one of the main causes of death in Brazil and in the world, with poor diet being one of the determining factors Thus, the study aimed to evaluate the knowledge and tendency of consumption of industrialized foods by users with CDNT from a School Health Unit of Itajaí-SC. The population was made up of adult women with CNCDs, assisted by the Health Unit between September and December 2017. Data was collected through an interview containing questions about factors that influence the purchase and consumption of food, labeling and difficulties in interpreting packaging information. The results showed that of the 59 women most evaluated were middle-aged adults with incomplete primary education and per capita incomes below minimum wage, among the most commonly reported NCDs were Systemic Arterial Hypertension and Diabetes Mellitus. It should be emphasized that price was a preponderant factor for the acquisition of food (56%), as well as the fact that they were in promotion (54%). It was also observed that there is a tendency to buy healthier products, therefore, only 61% of women have a habit of observing the nutritional value of food, and of these, 33% presents difficulties in their interpretation. Given this context, it is possible to verify the need for food and nutritional education activities which leads to reflection about the act of eating, seeking the disassociation between industrialized food and the price of healthy food.

TENDÊNCIA DE CONSUMO DE ALIMENTOS INDUSTRIALIZADOS POR PORTADORES DE DOENÇAS CRÔNICAS NÃO TRANSMISSÍVEIS