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The purpose of this paper is to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors and identify the causes of low innovation in the industry, and examine to what extent these factors influence the effectiveness of SMMEs manufacturers innovation strategies, as well as to design a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed at determining the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers hindering their economic performance. Mixed approach of quantitative and qualitative questionnaire was used for primary data collection. Sample consists of 120 FMCG manufacturing SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. Findings of the study will be presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.

Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth