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RESUMEN Hablar del perfil del turista que visita Cajamarca, implica determinar la finalidad con la que se visita nuestra localidad, que fundamentalmente deberia ser el conocer los diferentes recursos turisticos con los que cuenta el departamento de Cajamarca. Sin embargo, podemos apreciar que dentro de las motivaciones para conocer  nuestra localidad, estan el descanso y relajamiento a quienes aluden viajan para conocer nuevos lugares, y en ultimo lugar conocer los recursos turisticos; es decir, que los recursos turisticos no son la prioridad que motiva a los turistas para visitarnos. Asimismo,  se llega a la conclusion de que el medio que despierta el interes en viajar son los comentarios y experiencias de familiares y amigos; en menos porcentaje de internet y folletos turisticos. El medio principal de transporte utilizado son las empresas interprovinciales, y el alojamiento en los diferentes hoteles, finalmente, dentro de motivos y razones tenemos las vacaciones, recreacion y conocer los recursos turisticos. Es resaltante indicar que las instituciones involucradas en el desarrollo del turismo no podrian realizar una planificacion para el desarrollo turistico, si es que tenemos una ciudad con conflictos sociales y politicos, los que han ocasionado que los turistas potenciales vean a Cajamarca como una ciudad conflictiva. La percepcion de los turistas es que una ciudad en la que hay conflictos sociales, es una ciudad insegura al momento de realizar su visita y esto genera una reduccion importante en los flujos turisticos, asi como perdidas economicas para las empresas de este sector. ABSTRACT To talk about the profile of the tourists who visit Cajamarca, involves determining why they visit our town and the main purpose of their visit should be to learn more about all the resources Cajamarca has. However, we can see that among all the reasons people have to visit our department of Cajamarca are the ones of relaxation, enjoyment and of course knowing new places and in last position we can find the one of learning about our touristic resources; it means that the touristic resources are not priority for the tourists. As well, we know that people travel because they have heard nice reviews from families and friends rather than finding information in the internet or in touristic brochures. The main means of transport used is the inter provincial companies. People who travel prefer to stay at hotels and the main purpose of their trip is for vacation, relaxation and for knowing new places. It is important to highlight that all the organizations involved in the tourism issues are not going to be able to make a plan for the touristic development unless the city solves all its social and political problems, which have caused that all our prospect tourists see Cajamarca as a city full of conflicts. Tourists think that a city with such problems is not a safe place to visit and this is the reason why we have less tourists visiting our city as well as financial losses in companies of this sector.

TENDENCIAS DEL PERFIL DELTURISTA NACIONAL QUE VISITA CAJAMARCA / TRENDS OF THE NATIONAL TOURIST PROFILE WHO VISIT CAJAMARCA