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Social media specially Facebook have become quite important for young people making it a fundamental tool in everyday life. This research project tried to comprehend the identity projection of young people between 20 and 25 years old on Facebook in low and upper classes in the city of Medellin. This study was carried out under a qualitative paradigm and a phenomenological approach, using semi structured interview and observation techniques. The results show that the young people in the upper class are constantly looking for popularity, while those in lower classes are more interested in peer interaction; the contents that both groups share are true and reflects the influence that friends hold over them and what they want to show of themselves as well as their identity development. In conclusion, young people share contents that go along with their interests and those of their inner circles, looking for popularity (upper class) or relating to peers (Lower classes), besides, there are no changes or modifications of life aspects and there is evidence of the influence of friends in what they share on social media.

¿Identidad verdadera o idealizada? Proyección de la identidad en Facebook