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The objective of this research is to understand the effect of competing ability and the role of Triple Helix Model on performance of microsmall-middle enterprises (MSME) in Sidoarjo Regency. Research population includes all MSME in Sidoarjo Regency. The sample of research is owner and manager of Sidoarjo Regency MSME counted for 30 respondents. Data analysis technique is using Partial Least Square (PLS) supported with Software Smart PLS 2.0 M3. In this research, PLS is a method to construct the possible models the author can predict if involving too many factors. PLS can be used as a confirmation of theory, and also be useful to develop a relationship across variables which its theoretical base is lacking previously. The proposed hypothesis can also be tested with PLS. Result of research indicates that competing ability delivers a meaningful contribution to MSME performance. Triple Helix Model however does not have meaningful contribution to MSME performance

THE EFFECT OF COMPETING ABILITY AND THE ROLE OF TRIPLE HELIX MODEL ON PERFORMANCE OF MICRO-SMALL-MIDDLE ENTERPRISES IN SIDOARJO REGENCY.