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1. Student of Masters of Fashion Technology, Semester-4 , National Institute of Fashion Technology, Gandhinagar, Gujarat. 2. Assistant Professor and CIC, Department of Fashion Design, National Institute of Fashion Technology, Gandhinagar, Gujarat.  Manuscript Info Abstract   Manuscript History Received: 12 January 2020 Final Accepted: 15 February 2020 Published: March 2020

international journal of advanced research

A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE