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This study presents an analysis of the relationship between different pricing policies and the results obtained with them within on Business Games. Beginning from a theoretical review that seeks to reunite concepts about pricing, polic y and price definitions, it is proposed a model analysis of pricing decisions made by teams t hat participate in a Business Game. From the applying of this model on data collected in the game, it seeks to classify the pricing policies applied by the teams. Then the results are discussed and its relationship to literature is referred. There are also comments on the decision m ake default demonstrated by the teams participating in the game. The results obtained her e confirm the literature, indicating the price policy as a helpful and valid tool to support marke ting strategies. They also show the adhesion

Política de Preços no Desempenho de Empresas: um Estudo com Simulador Organizacional de Estratégia