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Several environmentalists have used the term greenwash, something like a "touch of green" to describe the attitude of "environmental responsibility" promoted by some companies in actions that is nothing more than marketing promotions. One example is the increase of news reporting on socio-environmental actions, although, it is not observed with the same magnitude, in the financial reports published by companies. This work intends to evaluate the level of disclosure and transparency of the sustainability reports issued by companies in the pulp and paper industry and propose a set of indicators taken from such reports in order to assess whether the companies intentions are real as demonstrated in their reports or if they are issuing just marketing pieces.

Responsabilidade Sócio-Ambiental ou Greenwash: Uma Avaliação com Base nos Relatórios de Sustentabilidade Ambiental.