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Travelers have to handle with various risks and uncertainties by themselves or they can ask a travel agent to act on their behalf in order to minimize and/or to solve them. We believe that the new nature of the activities that could be offered by the travel agencies would rather be a risk management service than just the retailing of prepackaged services. To address this problem of service design, we have conceived a risk management service offer grounded on multidisciplinary approaches. The main idea is to apply cost-based valuation methods to manage the risks arising along the travel chain.

The Travel Agent: Delivering More Value by Becoming an Operational Risk Manager