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Argues that globalization of the media sector affects, e.g., human needs and human rights in a similar way like globalization in other sectors. Highlights the particular role of the media sector as an enabler and as a powerful transformation agent of social, cultural and political structures. Proposes to aim for a more balanced power distribution between the global actors comprised of governments, the private sector, civil society, and multilateral systems (UN, WTO, G8, OECD).

Social Consequences of the Globalization of the Media and Communication Sector: Some Strategic Considerations