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This article presents the results of research conducted on a sample of a financial organization business leaders to identify the key scales of the motivational space that determine labour activity. The research used a motivational task procedure (Strizhova, Gusev, 2013), which evaluates a person’s field of motivational objects and reconstructs their motivational space. The conditions for the solution of a motivational task are realized in Motivation Map method. The diagnostic procedure places a list of motivation objects in a 2-dimensional graph space of evaluation scales. As a result of multidimensional scaling of the data obtained, empirical scales of labour activity motivational space were obtained: Personal Priority, Social Importance, Personal Potential.

Measures of Motivation in Financial Sector Business Leaders