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The Maximum Capture problem (MAXCAP) is a decision model that addresses the issueof location in a competitive environment. This paper presents a new approach todetermine which store's attributes (other than distance) should be included in the newMarket Capture Models and how they ought to be reflected using the MultiplicativeCompetitive Interaction model. The methodology involves the design and development of asurvey; and the application of factor analysis and ordinary least squares. The...

Supermarket Key Attributes and Location Decisions: A Comparative Study between British and Spanish Consumers