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Recent survey data are examined to improve current understanding of the factors that help to determine the value of information reported on a website that serves as the centerpiece of the USDA’s “Soybean Rust Integrated Pest Management—Pest Information Platform for Extension and Education.” Respondents’ initial beliefs about their chances of experiencing a rust outbreak are shown to affect the likelihood that soybean producers will visit the website and change their management of fungicide use as a result.

ssrn electronic journal

U.S. Soybean Producer Perceptions and Management of Soybean Rust in the United States Under the USDA Pest Information Platform for Extension and Education