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The link between longevity and values has been pointed out by several authors, who have underlined values as an important factor for supporting a long-term vision, as well as a source of competitive advantage based on using values as specific company resources. Nevertheless, not many empirical works have dealt with this topic. The present paper aims to shed light on this stream of research by developing a cross-cultural analysis, contrasting samples from Spain, Italy, France and Finland.

Values and Longevity in Family Business: Evidence from a Cross-Cultural Analysis