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This article exams commercial enterprises and its gaining popularity among Native American tribes. The cooperative economic ventures that are not considered indigenous to Native American culture may yield the unintended yet inevitable result of assimilating Native Americans into mainstream American society. In an ironic twist, the resulting assimilation has, in many respects, fulfilled the misguided aspirations of the earliest European colonists.

Private Dollars on the Reservation: Will Recent Native American Economic Development Amount to Cultural Assimilation?