Metin Madenciliği ve Duygu Analizi Yöntemleri ile Sosyal Medya Verilerinden Rekabetçi Avantaj Elde Etme: Turizm Sektöründe Bir Araştırma (Gaining Competitive Advantage from Social Media Data with Text Mining and Sentiment Analysis Methods: A Research in Tourism Sector)

* Ahmet BÜYÜKEKE a , Alptekin SÖKMEN b , Cevriye GENCER c a Adana Alparslan Türkeş Science and Technology University, Faculty of Business, Department of Management Information Systems, Adana/Turkey b Hacı Bayram Veli University, Faculty of Economics and Administrative Sciences, Department of Business, Ankara/Turkey c Gazi University, Faculty of Engineering, Department of Industrial Engineering, Ankara/Turkey