Open AccessThe Effect of Restaurant s Physical Environment on Perceived Value, Customer Satisfaction and Loyalty: Case of Istanbul
Author(s) -
Serap Özdemir Güzel,
Mithat Zeki Dinçer
Publication year - 2018
Publication title -
journal of tourism and gastronomy studies
Language(s) - English
Resource type - Journals
ISSN - 2147-8775
DOI - 10.21325/jotags.2018.327
Subject(s) - loyalty , value (mathematics) , customer satisfaction , loyalty business model , advertising , business , marketing , customer value , psychology , mathematics , statistics , service quality , economics , microeconomics , service (business) , profit (economics)
Global competition in 21st century has made essential firms to differentiate from their competitors. Pyhsical environment elements in this needed differentiation have an important role. The physical environment, either in the differentiation of the atmosphere, changing the total perception of the product or creating the first impression in order to provide preferred, has become a strategic factor preferred by businesses.
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