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Salespersons are the key marketing agent and they play a significant role in determining business successes of firms. In today's highly competitive business environment, firms are attempting to outperform each other. Product quality and performance are no longer the key differentiating factor. The competitive edge of competing firms has shifted to the performance of the salespersons and the effectiveness of managing them. Nevertheless, achieving salesperson performance remains as one of the most challenging tasks of sales management today. This study aims to examine the effect of supervisory control on salesperson performance and the mediating role of salesperson's adaptive selling behaviour in the relationship between supervisory control and salesperson performance. Based on a sample of pharmaceutical salespersons in Malaysia, the results revealed that supervisory control of activity control has a significant positive relationship on salesperson performance, and adaptive selling behaviour significantly mediates the relationship between activity control and salesperson performance. Implications, limitations of the research and improvements for future studies were discussed.

INFLUENCE OF SUPERVISORY CONTROL ON SALESPERSON PERFORMANCE: EXAMINING THE ROLE OF ADAPTIVE SELLING BEHAVIOUR AS A MEDIATOR