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The analysis of scientific and practical approaches concerning the identification and classification of stakeholders, the definition of centers of influence on projects were carried out. It has been shown that there is insufficient attention paid to the aspects of proactive interaction with the stakeholders in the project management, the specificity of the projects for the ensuring of municipal energy efficiency is not taken into account. This article proposes to introduce the concept of the proactivity basis, identify the role of stakeholders of the municipal energy efficiency projects and the strength of their influence on the adoption of management decisions. The model of stakeholders of such projects is suggested taking into account the proactive influence on them. The model identifies stakeholders, their roles in municipal energy efficiency projects, and proposes appropriate proactive basis. The principles of proactive communication of the project of ensuring the municipal energy efficiency projects with stakeholders are formulated: the principle of common values, the principle of priority, the principle of continuous monitoring, the principle of feedback effectiveness, and the principle of strategic partnership. The method of proactive communication of the project management system is also developed, which will allow for proactive management of projects to ensure municipal energy efficiency.

DEVELOPMENT OF PROACTIVE METHOD OF COMMUNICATIONS FOR PROJECTS OF ENSURING THE ENERGY EFFICIENCY OF MUNICIPAL INFRASTRUCTURE