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Western Region is known for its hospitality and tourism destinations and the cosmopolitan nature of the city has contributed to the increase in number of business institutions and hospitality industry is no exception. This study is based on entrepreneur social network development to improve business performance of the small medium hospitality industry. Social networking is a communicating strategy that allows SMEs to come together to reach out to customers as well as other SMEs which are geographical located in other to improve business activities and increase profit. Generally there are several benefits such as shared knowledge, opportunities, raising the hospitality's profile, increased confidence and connection associated with social networking. The study therefore recommend the use of social network by SMH entrepreneurs in Western Region to promote their business and by this, they stand the better chance of business boom.

saudi journal of humanities and social sciences

Entrepreneurial Social Network Development to Improve the Business Performance of Small Medium Enterprise: A Case Study of Hospitality Industries in Western Region