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Current estimates indicate that half of the water consumed in the urban environment is used to maintain landscapes. With this volume of water expended each year in landscape care, competition for the limited water exists. Xeriscaping reduces water demands while retaining an attractive landscape; however, the image of xeriscaping is frequently poor. In this project, workshops were conducted to measure audience perception, attitude, and knowledge of xeriscaping as a result of this type of activity. The effectiveness of the workshops was determined using pre- and postworkshop surveys. The audience's perception and attitude” toward xeriscaping improved in every area. The audience's general knowledge about the principles of xeriscaping increased significantly for almost every concept. Promotional aspects of attracting a large and diverse audience was the area needing further enhancement.

The Effectiveness of Using Workshops to Change Audience Perception of and Attitudes about Xeriscaping