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Green industry is in a state of rapid change and turmoil as it reacts to the 2008 financial crisis and its arrival at maturity. In an effort to survive this challenging period, many firms are using new technologies, ranging from basic e-mail and accounting software to sophisticated digital imaging systems for identifying diseases. However, there has been a noteworthy lack of research into the way that technology adoption impacts labor in this industry. This paper uses propensity score matching (PSM) to identify the impact that various technologies have on the number of full- and part-time employees as well as the portion of full-time laborers that green firms employ. We find that none of the technologies studied had a significant impact on the percentage of full-time workers employed by green industry firms, but there were some effects when examining full-time, part-time, and total number of workers.

The Impact of Technology on Labor Makeup: A Study of the Green Industry