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To assess the current state of willow ( Salix ) cultivation for specialty cut flower production, a mail survey following the tailored design method polled willow growers in North America (n = 52). The instrument posed questions on business identity and cultural practices, including plant spacing, fertilization, irrigation, and pruning methods. A 69% response rate was achieved. The general grower profile was of a specialty cut flower producer with multiple years of experience growing willows. For the majority of respondents, willow was a supplemental source of income, complementing a larger product selection of woody and herbaceous species for cut flower production with annual sales for the crop of less than $25,000. The majority of producers had a generally positive outlook on this crop as growers expressed strong support for the importance of willow in their product selection, for customer satisfaction, as well as for future intentions to increase production acreage, and even to extend seasonal markets. However, the non-scientific nature of willow production was revealed by wide variations in basic cultural practices and by very limited use of scientific plant names by the growers and frequent inability to accurately identify their selections, as well as the identification of growers' own personal experience as a main source of knowledge. The results of this survey helped researchers to identify a set of questions to improve the understanding of the fundamentals of willow production through the development of precise commercial production practices, standardization of variety names, and stimulation of further development of this crop through market expansion.

North American Willow Cut-stem Growers: A Survey of the Business Identities, Production Practices, and Prospective for the Crop