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Growth in juice-based products is supported by an increasing consumer base, which perceives fruit and fruit-based beverages as an integral component of nutritious food types that can benefit health. New flavor combinations, as well as added ingredients (i.e., vitamins) continue to help boost juice appeal as a nutraceutical. New juice-based food products such as blends, jellies, marinades, and pastry fillings could benefit from the unique flavor attributes specific to mayhaw fruit juice. Juice from one cultivar of muscadine grape ( Vitisrotundifolia  Michx.) `Carlos' (bronze skinned) was mixed with varying levels of juice from one cultivar of mayhaw ( Crataegusopaca ) `Texas Star' (reddish-orange skinned) fruit. Five different blend combinations were tested for both individual juice quality and for juice-blend compatibility. A consumer preference test was conducted (n = 75) on a 9-point hedonic scale for color, taste, and overall liking. Next to the taste/flavor preference scores for control (6.8), mayhaw juice used as the primary flavor ingredient in blends was the second most preferred of all juices by the panelists. A 50/50 juice blend and 70/30 mayhaw/muscadine blend were the least desirable of the five combinations tested. Juices from 60/40, 30/70, and 40/60 mayhaw/muscadine were considered by the panelists as best in flavor and overall acceptability. “Taste” had the strongest effect on overall acceptability of juice from varying levels of mayhaw juice in combination with muscadine grape juice. Panelists' mean score averages collectively were favorable of 60:40 and 50:50 juice blends and were significant ( P  &lt; 0.05) toward acceptance of a “mayhaw-muscadine” fruit juice blended drink.

(377) Consumer Acceptance of Mayhaw (Crataegus opca Hook. and Arn.) Fruit Juice Blended with Muscadine (Vitisrotundifolia Michx.) Grape Juice