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A multidisciplinary effort has been initiated between the University of Arkansas and the National Center for Appropriate Technology to identify production barriers, research and outreach needs, and market opportunities for sustainable and organic fruit in the Southern region. The goals of the project are to identify barriers of the organic system through focus group meetings with producers, processors and marketers, and to develop regional research and outreach projects to overcome these obstacles. Market development, organic fertilizer knowledge and organic pest management have been identified as areas that need research and outreach activities. Long-term outcomes are expected to increase sustainable and organic fruit production, provide opportunities for growers and consumers, and encourage local economic development in the Southern region.

THESOUTHERN ORGANIC FRUIT PRODUCTION INITIATIVE: PROJECT GOALS, EXPECTED OUTCOMES AND PRELIMINARY FINDINGS